Arthur Flies The Flag For Norfolk Butchers..
The efforts my good friend Chris Coubrough and I have made to educate local schoolchildren about how the food they eat arrives on their plates have received national recognition.
Yours truly recently travelled down to London with my wife Liz to attend the Meat Trades Journal’s Butcher of the Year Awards 2014.
I was one of only three butchers in the country shortlisted for the Innovation of the Year category at the glitzy awards, which were held at the Rosewood London Hotel on November 14.
The judges shortlisted me in recognition of the work Chris and I have done with catering and hospitality students from Alderman Peel High School.
The Butcher of the Year Awards are like the World Cup for a butcher – they’re the industry’s big showpiece event.
I take great pride in the work Chris and I have done with Alderman Peel and I was delighted so many people got to hear about it at the awards ceremony.
We originally approached APHS Teacher of Food Sue Campling two years ago because we believed modern schoolchildren had no concept of how food arrived on their plates.
Between us we drew up a plan to educate students about the farming, animal husbandry, food supply and food retail methods that have stood us in such good stead in our respective fields.
We have since made numerous visits to the school, as well as hosting pupils at our business premises, to further cement links with Alderman Peel.
And earlier this year APHS catering students hosted a successful fundraising dinner at The Crown Hotel which they had bought, prepared and cooked themselves under our guidance and supervision.